| Philanthropy has a long history in China, but the truly modern philanthropy of our country is just getting started. The importance of philanthropy more and more recognized, the efforts by many people has made a lot of achievements, but also in the process exposed many problems. The problem is not only manifested in "Ci Hai" to "charitable" interpretation of the concept of bias, more charity in the field is the basic problem remains controversial. This is our charitable causes disputes emerging, and this situation if not addressed soon, will give the sustainable development of China's charity cause greater damage.Original intention of this article is the hope of clarifying some of our areas of disagreement about the charity for the continued development of our charity helpful. Considering that both the charity or charities individual donor or the other parties, make decisions is always personal, so this choice to proceed from a personal act of charity and hope through charitable acts of individual philanthropy model to solve the whole the problems faced by help. To this end, this paper attempts to explore the personal point of view of ethics involved in charitable activities, most origin motivation, drawing on the economics of the nature of the latest research results, the altruistic behavior of individuals to do more in-depth analysis. On this basis, this work is the most important analysis of the ethics and economics are combined to construct accurately depict individual charitable acts of charity spending hypothesis. According to the hypothesis could explain a lot of charity spending has been controversial issues, such as personal philanthropy in the end is self-serving or altruistic, donors asked the recipients to return or whether it is reasonable Thanksgiving and religious factors on the development of philanthropy is not starting decisive role so. Moreover, according to charity the Consumer hypothesis can also cause the development of China Charity Choice to provide reference. |
