A Study On Credibility Of Charity Organizations During The Period Of Social Transformation

In the period of social transformation, the economic reshuffling and the transformation of social structure are intertwined, and mode of production, lifestyle and values have shifted already; the gap between the rich and the poor is widening; social relations and interests of different social groups are rather complicated; social contradictions and conflicts are increasing; social risks and insecurity is enhancing. Charities and charity organizations reflect care and help among members of a society because it contains a higher moral and public spirit. As an important part of social security, Charity plays an irreplaceable role in helping vulnerable groups, safeguarding social fairness and justice, alleviating social contradictions and conflicts, and enhancing the social trust and social stability. Charity in modern sense in our country began in the 1990s; though it has a late start, it has made some achievements during twenty years; but meanwhile, problems are also unceasingly highlighting. With the acceleration of social transformation and the deepening of reform, a new round of social relations and benefit pattern adjustment are underway, which will certainly trigger new social problems and various interest contradictions and conflicts. Therefore, it requires a higher demand for the charity, especially those charity organizations, as a charity carrier and subject. However, the development of charity organization is not mature, which still can't satisfy the various needs of charity development and the acceleration of social transformation and reform deepening. It is public awareness for charity organization, low level of participation, the ceaseless appearances of all kinds of negative events, and the shortage of public trust that has restricted the development of charity organization and has become a persistent ailment.This paper, based on theory of social trust, makes a direct study on public trust situation of charity organizations, analyzes the reasons of lack of public trust of charity organization, and puts forward some measures and suggestions for improving the public trust of charity organizations, by reading extensive literature and studies, and a small range of questionnaire investigation and unstructured interviews. As an important social capital, public trust is the basic of charity organization existence and development. Its establishment and promotion is a slow and complicated process, and is closely related to social moral culture, legal system, the charity concept and charitable consciousness of government and public, and the construction of all aspects of charity organization. The author finds that, the low social trust and public charity consciousness, the unformed modern charitable values, the offside and dislocating of government management function, the lack of human and financial resources of charity organization and charity prganizations'normative, the closing of charity information, and lack of effective communication with the public are the main problems influencing the shortage of credibility of charity organizations in the period of social transformation.. Therefore, based on theory of social trust, the public trust remodeling of charity organization needs to begin from social cultural moral level and social institution level, work along both lines, especially focuses on the institutional construction. A perfect mechanism of constructing and improving charity organizations'credibility should be set, to ensure the credibility of charity organizations by the effectiveness of the institution trust. As for the government, it should rationalize the relationship with charity organization, withdraw from the specific affairs of charity organizations, strengthen the supervision and management of charity organizations, and establish an appropriate access mechanism, monitoring mechanism, incentives and legal mechanisms, to provide an equal, normative and strong binding institutional environment for charity organizations, and ensure organizations and individuals who enter to the area of charity receive a fair, equal treatment and constraints. As for charity industry, it should integrate these present smaller provincial and municipal charity associations to establish a national charity federation. It should fully integrate industrial resources, make use of existing organizations of support, supervisory, and assessment, and establish a cooperated and interacted mechanism, industry monitoring and evaluation mechanism, consultation and dispute settlement mechanism, and promotion and feedback mechanism to promote the exchanges and cooperations among charity organizations, and form an effective regulation and constraint in the industry. As for organizations, they should strengthen their ability construction, improve internal organizational governance structure, take example by modem enterprise management concept and management system, and strengthen the organization's internal standard management. The construction of decision-making mechanism, implement mechanism, incentive mechanism, internal supervision and evaluation mechanism, propaganda and the feedback mechanism can promote charity organizations make a specialized, standardized and efficient operation, form a number of charity organizations of high public credibility, which can operate and development continuously, and promote charity flourish.