| Celebrity is a special kind of social group referring to well-known film or television stars, singers, sports stars, scientists, politicians and a few other people. Their names and influence usually attract businessmen to hire them as spokespersons in order to market their brands, promote sales and max profits. However, the consumers' benefits are usually injured by the false commercials because of their confidence and respect for the celebrities.On the other hand, it has been 16 years since the "PRC Advertising Law" was enacted on October 27,1994, in the Tenth Meeting of the Eighth National People's Congress. Therefore, inescapably, this law has lots of disadvantages compared with the rapidly growing economy. In addition, the multi-department regulatory model in real life is run by the state industrial and commercial administration, broadcasting authorities, and publication departments, and usually leads to the lack of information exchange and coordination mechanism, which, as a result, is the "vacuum zone". Therefore, this vacuum zone gives false advertisements, especially the false spokesperson model, a chance to survive and relive.This paper tries to find out the statutes broken by the false celebrity spokesperson model from the levels of Civil Law, Criminal Law and Administrative Law. Furthermore, comparing with the experience of law using, this paper also tries to figure out the personal suggestions for the spokesperson model and even for the future Advertising Law. |
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