| Premium sale as a promotional tool is the favour of the merchants. It is an important one of all methods. On the one hand, it creats favorable conditions for operators, and plays a role in promoting active market, and the other hand, it is also likely to produce adverse market orientation, and distorts justice and fair market competition, and damages the socialist order of market competition. The author wants to express my own points of view's through two cases.This article shall be the preliminary discussion on sells behavior. so as to effectively regulate sales with prize. The article is divided into five parts; The first part introduces two cases about premium sale. The second part introduces the basic involved knowledge of the cases, and analysis the existent problem in the cases, and put forward the necessity of laws and regulations, The third part describes the developed countries or areas of the relevant legislation about sales with prize, and makes comparisons. In all countries on the basis of reference for the legislation of out country, and puts forward the legislation inspiration. The fourth part put forward my own suggestions on perfecting the law of the prize.
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