| The action of premium sale with an addition gift is the selling of goods or services at the same time a way to reward with the action of all consumers, including the purchase of goods to provide a certain amount of money or other economic interests. As one kind of premium sales, it both in theory and system needs to be further explored and improved. Firstly, from theoretical analysis, the premium value of the action of Premium sales with an addition gift is not calculated by the manager's main products in its sales into profits, but rather in the cost. Secondly, from the institutional analysis of judicial interpretation in China, the regulation of Law of the People's Republic of China against Unfair Competition is the real problems and shortcomings. To solve the accountability problem of Legal Regulation of the Action of Premium Sale with an Additional Gift, we should combine the theoretical analysis on the unlawful premium sales and its relative meaning. It is more equitable to use by the principle of permitted to handle the action of premium sales with an addition gift between consumers and managers.
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