The Legisiative Thinking Of Premium Sale With An Additional Gift

During the day of market economy, people’s demand for consumption is becoming higher and higher. And buyer market has grown bigger than before. To occupy and benefit from the market, many proprietors promote their product and service by different tactics. And one of them is premium sale with an additional gift. As a common phenomenon in the early stage of market competition, it can stimulate consumers to purchase goods and accept services, benefiting not only both sides but also provide the proprietor with a good running environment and country more revenue. But with the competition becoming more intensive, many proprietors tend to enhance their ad effect by increasing gift and value at any cost to win over more consumers. At this moment, the side effect of premium sale with an additional gift come out, that is, proprietor tend to reduce the cost at the expense of disobeying the business principle by disregarding the gift’s quality, function and so on, and forming a vicious circle. This Vicious circle not only make the market economy disordered, but also does harm to the legal rights of consumers. If we let it uncontrolled, it can escalate into a illegal market competition behaviors and deal a blow to our country and its economy. More importantly, the regulations for premium sale with an additional gift are limited, and the absence of them makes the side effect of it more serious. So we need to explore from the law perspective this behavior of premium sale with an additional gift. By drawing experience from other countries and areas, we explore the choice of making law to make perfect this behavior of premium sale with an additional gift.