Analysis On Legal Quality Of The Premium Sale Action And Legal Structure

With the gradual maturity of the buyer market in China and the fiercer competition of the market, premium sale is just a two-edged sword: its negative consequences are conspicuous day by day, affecting consumers'choice of commodities, reducing competition efficiency of the market, and producing false market guidelines. At the same time, using premium sale in a improper way can break the competitive order and damage the benefit of consumers. In order to vindicate consumers'rights and interests, to promote efficiency in marketing competition, and to strengthen the cooperative efficiency of the current law, We should adjust prize sale into the legal system. The article expounds what is premium sale, the type of premium sale and the system of punishing and proposes that we should perfect relative regulation.The full text gives four chapters, mainly solving two problems.Chapter one, it is the proposition of the question. Legal issues of the premium sale have become more and more obvious in reality in China.Chapter two, it is the exposition about the concept, type and characteristic. For example, according to harm of sale behavior under cost price, subject of illegal sale behavior under cost price only is manager with market dominant position; the illegal sale behavior under cost price mainly includes four aspects; regulation of prize sale with gift does not accord with regulation of sale behavior under cost price; it should be improved about legal liability of illegal sale behavior under cost price. At the same time, along the development of the market economy the commercial bribe has become the action to be harmful for the normal...