The Fittest Supply Chain Management Solution For Information Flow Improvement Of Fast Moving Consumer Goods Enterprises In China

This article analyzes information flow of Fast Moving Consumer Goods Enterprises (FMCGE) in China, and plans their information resource anew to search the fittest supply chain management solutions for the enterprises. I wish the Supply Chain Management might change the status. That is, there are so many information obstacles in supply chain. Then strengthen the competitive advantages of Fast Moving Consumption Goods Enterprises.FMCGE in China belong to traditional industry, they are confronting intensive competitions from interior and overseas. They have lost the superiority of low manufacture cost compared with the enterprises of the western countries. So Fast Moving Consumer Goods Enterprises may take two stratagems: one is to reduce the cost of channels, especially the cost of marketing channels for they can't depress the cost of production. The other strategy is to find different methods of channels. But it's impossible to find new method of operation. For Fast Moving Consumer Goods Enterprises in China are short of inventive abilities in present situation. The enterprises have to improve their abilities in market channel, thus they can stand out of marketing. But the current conditions of FMCGE in China are wide and long market channels that contain too many memberships, this conduces information of market channel exchanging and sharing difficulty. In order to change the conditions and improve coordination ability of channels and quick reaction ability of marketing, FMCGE must carry through supply chain management reform.Confronted with so many Supply Chain conceptions and Supply Chain solutions in marketing, how do FMCGE find out the fittest for them?In the first chapter, the writer mainly analyses the characteristics of Fast Moving Consumption Goods Enterprises in China and the information characters of enterprises. The result after researching is that the enterprises need to construct compatible Supply Chain Management system to deal with the problems. The writerbelieves that the FMCGE need to carry out Information Resources Planning (IRP) at first, find out information blocks in information exchange and work flows, then according to informational foundation of the whole industry to develop supply chain reform. What the supply chain reform programs of the Fast Moving Consumption Goods Enterprises in China need are those that are designed according to their current conditions. So some advanced foreign supply chain solutions do not always fit our businesses. For the foreign solutions not only require industries have basic informational equipments such as ERP (Enterprise Resource Planning) system but also solidify the business patterns of western FMCGE in solutions. However there are most middle and small types enterprises of FMCGE in China. The whole industry's basic informational facilities are very weak. They don't certificate the methods of western operation. On the other way, they take the integration and coordination of members in the whole market channel very seriously, at the same time, they pay more attention to the effect of key factory.Then which supply chain reform solution fit our Fast Moving Consumer Goods Enterprises' request the best? In the second chapter, the writer selects the supply chain platform run by certain IT Application Service Provider (ASP) after comparing the different programs in market. In Chapter three, this article analyzes the feasibility of this platform in theory and reality. In order to avoid lacking of experience, the writer selects certain samples of Fast Moving Consumption Goods Enterprises. Then this paper analyzes the database coming from the selected enterprises and reaches the conclusion that there are abundant spaces for ASP Supply Chain Platform in FMCGE market in China. So in the fourth chapter, the article explains the composition and operation process of this platform in detail. The writer decides the components and their functions for platform after comparing the compositions of other can found programs in market. Then expounds the detail elements and work flows o...