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3G Marketing Strategy Investigation Of Guangxi Province

Posted on:2006-07-06Degree:MasterType:Thesis
Country:ChinaCandidate:S YeFull Text:PDF
GTID:2166360152494303Subject:Business Administration
Abstract/Summary:PDF Full Text Request
3G would be the developing direction of mobile communication, and it has been brought to market in so many countries, and China will follow them either, and give 3G license to merchants, and China comunication is one of the merchants,and to get 3G license for China communietion is the function to go out of passive complextion,full-fill the integration of bussiness operation, and a new improvement point of new operations.And in this letter, under the environment of the situation of China communication, how GuangXi communcation realize the 3G bussiness from effective marketing stratey.A fully marketing strategy include the 4 following contains: (1) What kind of competition strategy the mobility companies(GuangXi China) could use in Chinese and international environment?And through the guidance of the strategy, doing ther 3G maketing bussiness. (2)How to divide 3G market? what is the target market?How to confirm the situation of GuangXi 3G market? How could GangXi communication market make a step into the 3G market without 2G net? (3)Which function bussiness integration they could utilize when GangXi communication doing their own 3G operations? And has their...
Keywords/Search Tags:Cost first, Differentiation, Business mode, Marketing mix
PDF Full Text Request
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