An Investigation Into The Core Competitiveness Of Sub-Medium Sized Realty Enterprises

Principally this paper discusses the issue of core competitiveness of sub-medium sized realty enterprises; it begins with a review of the theories concerning core competitiveness, followed by an analysis of the current situation of the realty enterprises in china as well as their characteristics and competition strategies. This paper identifies how important various competences are to realty enterprises based on a questionnaire survey; finally it comes up with an analysis of how to choose and develop core competitiveness and how sub-medium sized realty enterprises could take advantage of it. This paper also brings forward an idea on how to build up an evaluation system for core competitiveness in sub-medium sized realty enterprises and how to manage its feed back and dynamic circulation. Plentiful small cases have been enumerated as demonstrations, based on which final conclusion is reinforced.