Scheme Of Marketin Gstrategy For Guangxi A Co. Ltd

This dissertation is finished by the writer on the basis of deeply internal investigation from Guangxi A medicine Co. Ltd, massive research on competitor and customer. Modern marketing theory promotion and research on promotion environment, challenge, advantage Vs disadvantage and competition situation of the company for the TB products, the combination strategy of promotion has been present for the company to explore the NSAID market.Seven parts compose the treatise. The first part is background of this paper. The context of the second part is analysis of the environment and advantage Vs disadvantage facing ahead the company. It suggests that the company has unprecedented opportunity from the points of view of economic, technology and business perspective. This part also contains the analysis of information of actual competitor, potential competitor and current competition focus of the company. The third part contains the analysis of information of market and customers, according to marketing capacity, marketing region, and behaviors of customers, the customers' age and sex, the goals of buying. Development strategy is outlined in the fourth part. The target of the company is that have more product systems and varied form of prepared drugs , but have one or a few kind of product category, at the same time keeping good relation with the wholesalers and the resellers in the place . Combination of marketing is set out in the sixth part and the...