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Market Strategy For Yedao Lugui Wine

Posted on:2006-08-26Degree:MasterType:Thesis
Country:ChinaCandidate:B YangFull Text:PDF
GTID:2166360152498353Subject:Business Administration
Abstract/Summary:PDF Full Text Request
China health care wine is a quick grower industry.The market competition become more and more intensive,but now there is not a leadship brand in china,the industry is a nosteady state.Yedao Luigui wine have made great success in health wine market in recently.What are the key sucessful factors? There is no doubt that it has important practical significance for the research of the thesis to this event. Fist,the thesis analyses the external environments of Yedao Luigui wine and the present health wine industry based on lots of detailed data,and then it makes a systematic analysis to the competition structure of health wine industry and its main competiors who are the most important of five forces,and it finds out the opportunities and threats of external environments,it also makes an analysis to Yedaos internal condition to find out its strengths and weakeness. Second , based on the research of internal and external environment of Yedao Luigui wine,it points out Yedao Luigui wine market strategy:then analysis the seven kinds of yedao important market strategy:product strategy,price strategy,place strategy.end strategy,communication strategy,market staff manangment strategy,brand strategy,wich based on the author work experiences for Yedao,and collect lots of fist-hand market imformations. Finally,author evaulate the market strategy with AHP model and get to the key successful factors for Yedao Luigui wine,The result of the model is that the key successful factors for yedao lugui wine...
Keywords/Search Tags:Yedao Lugui wine, market strategy, AHP model
PDF Full Text Request
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