| Disputation of focus and diversification caused the suspicion of the operability of synergy strategy. Different from other scholars, such point is put forward: operability can be reinforced by measuring the synergy cost and benefit.For assuring the reasonableness and practicability, new partitions can be found in this paper. According to the process of synergy strategy, synergy cost is compartmentalized into five sorts: cognizance cost, launch cost, design cost, implement cost and exit cost. With the Activity Based Costing, cost drive, measure and distribution of synergy cost are labored. Based on the new value chain amalgamated with intangible assets, synergy factors are divided into ten kinds: knowledge, institute, brand, human resource, currency, equipment, purchasing channels, Marketing Channels, storage and other foundation. Combined with the System Theory, benefit combination caused by multifactor is estimated. As the footstone, the Game Theory is used to assign the synergy benefit.Synergy radius is defined based on the synergy cost and benefit: take the core business unit as the centre of a circle, the long distance other business units can arrive when carry out synergy, this distance is synergy radius, and the circle is the max range of synergy. According to the synergy radius, the way to recognize synergy opportunities is designed. Genetic Algorithm is used to solve the question of resource exiguity. The view is bring forward: only the units with synergy chance and abundant resources have the feasibility to carry out synergy strategy. Effective monitor and control can be realized when the estimate of synergy cost and benefit is exact.At last, Co. Lv-jiatuo mining is studied, by measuring the synergy cost and benefit, the synergy radius is reckoned, the synergy chance of marketing channels is recognized, and the project to implement the synergy strategy is advanced. The demonstration checked up the operability of the synergy strategy based on the synergy cost and benefit.
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