Study On Tourism Competitiveness In Anhui Province

The study of tourism competitiveness is one of the frontier fields in modern tourism study. It's not until the late 1980s and the early 1990s that foreign scholars attempted to introduce the concept of competitiveness into tourism field. 1996 saw domestic scholars setting foot in tourism competitiveness study. Recently, with the increase of tourism competition, academic circle has drawn closer attention to the study of regional tourism competitiveness than ever before. However, the study of tourism competitiveness in Anhui province is a blank. By taking full account of macroscopical and microcosmic factors, this dissertation, sitting study angle on region, discusses profoundly various factors that impose influences on regional tourism competitiveness, and builds a model to analyze it. Furthermore, adopting the method of AHP(analytic hierarchy process), this study estimates tourism competitiveness of Anhui province in an all-around and systematic way. Aiming at developing competitiveness, some strategic countermeasures are brought forward. This dissertation is devided into five chapters: In Chapter 1, first, the author discusses the cause of study. Then, she presents the literature review of Anhui tourism in recent 20 years, looks back the overseas and domestic developing sequence on the study of tourism competitiveness. On the base of it, her own study purpose,meaning,frame and methods have been presented. In Chapter 2, the author elaborates theories that have a correlation with the study of regional tourism competitiveness, designs the analyzing model of it. In Chapter 3, on the base of this model, the author treats provinces as geographical units, builds index system, employs the method of AHP, minutely estimates Anhui's tourism competitiveness in six provinces and a city in east China. In Chapter 4, based on the above analysis, the author probes into strategic countermeasures to improve tourism competitiveness. Chapter 5 is the conclusion and discussion. The main conclusion of this dissertation is: Anhui's comprehensive tourism competitiveness is ranked in medium position among six provinces and a city in east China. The rank of actual tourism competitiveness is medium; potential tourism competitiveness is close to backward; sustaining tourism competitiveness is in the end. The main factors of it lie in the weakness of scale and benefit competitiveness,lag in tourism recourses exploitation,shortage of competitiveness in high-level production factors and gap in the circumstances of economic,transportation and information communication. Anhui province should revolve around the cultivation of high-level production factors, make great efforts in such fields as tourism development path,investment of tourism,exploitation of tourism products,construction of tourism enterprises,cultivation of tourism persons with ability,shaping of tourism unitary images,tourism competition and co-operation etc. By vitalizing the powerful advantages of backwardness, Anhui province will make the tourism overtaking development come true.