A Study On The Competitiveness Of Big Building Enterprises And Its Upgrading Methods

The total investment in international construction market is about US$3.4 trillions. It is a big market with profit and risks. Construction market has not only the general character of a market, but also the speciality. The buyer's market is its typical character. Oversupply makes the competition intensely. By what force do building enterprises compete with their rivals? How do they develop their competiveness? This is a question to be answered urgently. This dissertation uses the AHP method to study competitiveness of building enterprises on the basis of analyzing construction market and the business process of building enterprises, and answer the question. The main research fruits of this dissertation list as follows:Analyzed the competitive mechanism of construction marketBecause of the building products' particularities, construction market has the different properties from other kind of product markets. This dissertation analyzed firstly the mechanism of the international opening competitive bidding and its competitive properties, defined the competitiveness as the relative advantage competences that building enterprises possess and use kinds of resources, and divided it into two parts: external competitiveness and internal competitiveness.Studied the synergy of building enterprises competitiveness and value chain and value systemAccording to the model of Porter's value chain, This dissertation analyzed the value chain and value system for a BOT project, then approaches and methods for the enterprises to achieve the competitive advantage. Through discussing relations of the interdependent and collaborative development between the competitiveness and the value chain, the external and internal factors that affect the competitiveness were found. Discussed the factors of the competitivenessThe dissertation adopted the opinion that resources formed competitiveness, and beginning from the research on resources of a building enterprise, discussed mainly the resource competences, inclusive of materiality and immateriality resources. And analyzed in detail how a kind of resource affect the competitiveness.Founded the indicator system and systematic evaluating method for building enterprisesThis dissertation firstly determined the design principles of the indicator system for building enterprises. Then Based on the AHP, the theoretical frame and the evaluating method of the system were established. Finally, the method were analyzed by a instance.Put forward the dynamic strategy management method for upgrading the competitivenessOn the basis of analyzing the relations between the strategy management and competitiveness, this dissertation put forward the eight strategies to upgrade the building enterprise competitiveness.The research conclusions proved that the theoretical frame of dividing the competitiveness into internal and external ones based on the competitive properties and the its evaluating method based on the AHP were suitable. It also proved that the method is low in calculating complexity and easy to be understood and used.