A Study Of The New Product Development Project Selection For FAW Group Corporation R&D Center

With the scientific development and economic globality ,the demands and hobby of the customer are changing very quickly. Therefore the Enterprise are facing more and more strict market competition in the development process of new products . With the accelerating of development speed for new product ,the lifecycle of the products become shorter and shorter, the type of the product become more and more, the society develops by competition very quickly, how to adapt the quick change of market demand, how to make use of the means of new product development , so that the enterprise could be survived and developed in the more and more strict surroundings. It is a new subject for us to develop new product that meet the demand of market, so that the enterprise can catch up with the developing trend and realize the market demand. The development of science and technology push the corporation to develop new product continuously ,and the corporation can only survive and develop in the market through continuously developing new product. Today in China, it is common to own a family car, cars are not a luxury for few people any more.this is because of the rapid development of automotive industry. With the introduction of China into WTO, the competition in the auto market will become more und more furious. For the automotive manufacturer ,if you want keep survive and develop in the stinging competitive environment, you must develop new products continuously to me et the customer's requirements. Of course , in order to develop new triumphant product , it is very important applying scientific method of project select to win the best or better project chance. As FAW R&D Center undertake the development task of new product for FAW Group, so it is extremely important for the survival and development of FAW Group, wether the select and decision for the development project of new product in FAW R&D Center are right or not. This article points out the necessary to set the select criteria for new product development project in FAW R&D Center by analyzing the importance of new product development to the survival of company. In combing with the study of the new product development select in FAW R&D Center , various factors that effect project select have been analyzed, such as: environment factor, resource factor, market factor, competitive factor, strategy factor and time factor. Through completely analyzing of these key factors , it has been determined that the 6 factors must be considered , people, economy, science and technology, politics and law, society and culture exist various relationship as a system. Have different effects to new product development; capital investment and personal resource are the important factors that restrict new product development, technology and Know-how are also important immateriality wealth for new product development, play very important role in the development of new product. the analysis of market competition factor is the precondition for new product development. market competition is also an important factor for product to own the market in advance. General developing strategy of the corporation decide the select field for new product project, the time-plan must also be considered in new product development, it is necessary to make afford to short the developing periods for new product. Though analyzing these factors that effect new product development, thisarticle describe the select principle of new product development project in FAW R&D Center, for example: target-directional principle; individual analyzing principle; general evaluation principle.According to these principles this article set up the criteria system of new product development project for FAW R&D Center. In the criteria system involve 19 evaluating criteria in strategy factor, market factor , R&D risk, social & cultural factor and production for the research project. These 19 criteria are : consistent of pollution strategy, consistent of energy saving, consistent of emission strategy, demand volume, price, competition strength, novelty of product, technical risk, market risk, development equipment risk, investment risk, time-plan risk, cooperation risk, environment, culture, achievability of production equipment, achievability of investment, achievability of personal resource, production cooperation possibility. According to the developing strategy of FAW Group, in order to meet the demand of the market, this article offers 8 projects in commercial vehicle for FAW R&D Center to select in 2005. design specification , characteristic of the 8 projects are in detail described. In order to make a scientific decision for new product development project in 2005 in FAW &D Center, this article introduced a new method of administrative levels analysis, according to the administrative level analysis method a multiple weighting calculation for 8 planed projects has been made. According to the calculating results and combined with the investment for new product development project in 2005 in FAW R&D Center, 3 projects have been selected as important developing project for FAW R&D Center. In order to assurance 3 important projects to be process smoothly, this...