The Analysis And Choice Of Strategy Of HD

The group of HD is a group company that gathers diversified business, such as the realestate development, the cabaret management, building adornment doors and windowsmanufacturing, the estate management and the medicine manufacturing...etc. The companyestablishes in 1992, the total number of employee exceeded more than 300 persons now,total property of company over 250,000,000 yuan. The HD group reducted inconnectbusiness in 2004, offered for sale the medicine manufacturing industry.At the same time thereal estate development item enters to the best-selling period, the company cash flowabundant, want to expand new business stage actively.According to comprehension of theoneself resources and markets, the group drew up strategic speculation of the homeservicing business.According to diversified related business strategy of group of HD, weset up the strategic analysis and strategy establishment between the corporation and thebusiness level.Generally, the strategy management involves seven stages and three main layers of thecompany strategy, the business strategy, working talents.Usually, the company layer strategy emphasizes two problems: What business shouldwe do? Namely certain the property and aims of the business enterprise, make sure thescope and the point of the business enterprise activity. How do we develop these businesses?In various different activities of business enterprise, how to decide the resources allotmentorder of sequence? How to make good use of these resources? The business strategy laysparticular emphasis on : How carry through the business enterprise mission, the opportunityand threats of the business development analysis, the inside condition of the businessdevelopment analysis, the total target and requests, make sure the strategic point, strategicstage and main strategic measures of the business layers.The analysis of the exterior environment, politics, law policy, economy, social culture,science and technology etc certificates that it is still beneficial to enter the new home servicebusiness for HD group company .Because of economy of fast development, the high level of the people live, the serviceprofession acquires the unprecedented development opportunity, home service go deep intoten thousand of thousand more and more, home service have already become the necessityneed of public.Though the consumer has various way to replace the professional service( for exampledepend on the retired parents etc.), and along with the advanced age, more and moreservice of demand others with similar old man, the home service company is still necessaryin satisfying the social need. Currently in the city, home servicing business extendemployment strongly. But on the other hand, because of prosperous of the labor supply,more and more persons become employee of this realm.The home service markets resolveemployment problem and create income easily for lower technical ability or educationalbackground people.In Changchun City ,more than 200 company engaged in the home service business.All item of home service company be limited in general home service and professionalclear , not equal to Shenzhen . Contrast to means and facilities, Changchun still falls behindmore.Full demand leading market, the competition among home business enterprise hasalready start, the main performance is the national alliance has emerged already. Quite acount home companies of whole country is limited by the common home service, and themarket subdivide of Changchun business enterprise is still not enough. The vaster businessrealm is to be set in.The internal strategic conditions of HD group company include different area. The realestate development, estate management and cabarets management conduct the abilities ofcompetitive advantage, is the core competencies of the group of HD. By the construction ofthe residence, We can acquire customer's resources, obtain the customer's need for decorate,adornment etc., thus increase the new profits growth for the home service company. Theestate management aims at the small area of appointed residence only, the service scope thatthe contents of the home service then not only at small area, but also extensive more.According to customer's resources and needs of the estate management analysis, we canmake advantageous to the home service contents more perfect and expansive. The trainingbusiness can aim at the employee of the cabaret at the same time, the service quantity of thefurther exaltation cabaret, must win the approbation of more customers, set up the companybrand.The home service company satisfies the estate management and training of thepersonnel, transport to the business of cabaret management, solve the human resource of thecabaret, provide the follow-up service for the real estate. Thus the business of the group ofHD concentrate on the realm at home service, constituting a integrity social service system.Theoretically, various four factors of the opportunity and the threat, advantage andweakness set within the SWOT. The WO strategy ,SO strategy, WT strategy, ST strategythat created correspond, strategic choice will amount to several more. But in actual, becauseof the important degree of various factors different, so necessary degree of the strategicchoices are not same.Based on analysis to the market of the home servicing business, competition amongthe home service enterprise is strong, the main competition is ministrant quantity and thesupply outlet of the attendants. Therefore, the specialized strategy and different strategy isthe single mind .The service object of the home service enterprise is mainly minimum at family thatconstitutes the society unit , the economic ability of the family is limited, therefore, thehome service enterprise could acquire profits very low, but to be engaged in the catenamanagement and extend the service scope, and perform huge scale, so, the catenamanagement is a valid strategy.Strategy establishment is mainly a kind of thinking process, must change thinking asthe activity, it is strategy implement.1. Create own brand as soon as possible, quickly fill up the baby nursing market and...