Analysis Of The Operation Of Group's Market Of Water Trade Of Harbin Under The Government Control

Public enterprises of our country are under planned economic system fora long time, and our government is in direct charge of these enterprises. Thegovernment offers the investment in the funds, replenishes in price,underwrites in sale, the enterprises are deprived of their rights ofself-operation, which leads to the overload on the government and theinefficiency on the enterprises. In the process of marketing, the problems inthe public enterprises reformation come out prominently. In a great deal ofpublic enterprises, the tap water trade in the marketing process obviously lagsbehind such other public enterprises as telecommunications, electricity, etc.The first reason: tap water trade is closely related to the people's basic livingnecessities, which makes people attach more attention to its reformation; Thesecond reason: the area in which the tap water trade can make profit is verylimited, which leads to the lack of confidence in its reformation. But in thewriter's opinion, advancing the marketing process is the essential to thistrade's development, and the main contents of the process is just thereformation; the system of merging the government and the enterprises shouldbe changed, the system of competition should be introduced, the competitivecapability of the enterprises should be increased.The system reformation of the tap water trade faces a great deal ofdifficulties, some scholars and experts write books to expound a theory,analyze the causes of these difficulties and give advice in order to solve thesedifficult problems . Under this consideration, this paper which starts withanalyzing the market operation of the water affair group of Harbin gives someadvice to the system reformation of Harbin tap water company combined withthe actual situations. The five parts of this paper: The First part: the actual situations and problems of the government'scontrolling system towards our country's water affairs. First of all, theexplanation of the policy of water affair trade of our country. The regulation ofthe policy is the premise and guarantee of water enterprise's reform. Second,the analysis of the existing problem of water affair trade of our country. Legalsystem is incomplete lacking in the rational structure policy. With thedeepening of the marketing process of our country, though the structurereform of water affair industry lags behind, it must be put into practice. The second part: the general states of public enterprises under thegovernment control . First, foreign public business administration state andrelevant theories are introduced. The foreign government is controlling itsprice, quantity and the import and export. It aims at increasing the productivitythrough the large-scale production mechanism that utilizes the favorable sideto resource distribution. Second, the states and trends of domestic publicbusiness administration are illustrated. The forming process in domestic publicenterprises, the current managing situation and the development trend aremainly explained. Public enterprises of our country are affected by plannedeconomy, controlled by the government all the time, with the reform of marketeconomy, economic globalization, the reforms of public enterprises willpromote the market competition and promote the whole social economicgrowth . The third part: the difficulties of Harbin water affair company in thecontrol of the government. The current situation of Harbin water affaircompany is mainly introduced. Analyzing the difficulties of the reformation,the price of the tap water is severely controlled by the government instead of...