Research On The Network Distributes Mode And Logistics Industry Development Countermeasure

Onlinemarketing will become the commercial mode of mainstream in the 21st century, the logistics has already become an essential important component in onlinemarketing. But in practice, people often emphasize the electronization of information flow and funds in onlinemarketing, networking, and has ignored the electronic course of the logistics. Though to most goods and service, the logistics can still go on via the traditional marketing channel . But with the further popularization and application of e-commerce , have the impact on electronic commercial activity of the importance obviously day by day in logistics. At present, because the management system of the logistics is still not perfect in our country, can't catch up with the development speed of onlinemarketing。A series of questions appear: It is unable to control and guarantee , it is too slow to respond the question appearing , the delivery cost of the other places is too high , efficiency is low to serve, urban range sent to worthy of can be still getting light a great deal of questions, restrict of our country development of onlinemarketing seriously. "Bottleneck " while causing onlinemarketing to develop appear--Logistics bottleneck. " Bottleneck " solving onlinemarketing while developing, make the advantage of onlinemarketing brought into play in our country. Must be enough understanding and abundant attention the logistics question of onlinemarketing at first. Secondly , is it combine development that reality set up suit of our country third party logistics of national conditions to want. The article combines the actual conditions of Chinese enterprises, the method to use combination of thoery and practice. Have set up and proved mode , method that enterprises of our country develop Third Part Logistics. To the main executive of Third Part Logistics --The organizations of the transport service , storage industry and information industry, cooperation mode have done some discussions ; Through analysing the logistics industry at present , sum up several kinds of main modes , analyse the pluses and minuses of every mode, and the question of sharing etc. discusses some to organizing the way , duty; From organizing the science of the way, the linking up of every link and cooperation one is regulatory, the variety of the service function and service quality, have done the further discussion . The article divides into four parts altogether。First part Current situation and question of the logistics of network selling of our country. In this part , have analysed the current situation of logistics development of network selling of our country at first, then analysed the logistics bottleneck question in the network selling of our country is developed. Secend part Reason why the logistics bottleneck forms in the network selling of our country In this part , have analysed the basic reason that the logistics bottleneck forms in network selling systematically. Point out it forms the reason there is five: 1. Enterprises have insufficient understanding of logistics and meaning of providing and delivering, a lot of enterprises admit that still stay to the logistics and understanding that provide and deliver traditional freight transportation , on the aspect of the storage.2. Restriction , logistics of management system, management system of logistics industry issue to restrain of our country logistics industry from move towards modernization , meet subject matter , network selling of development one of at present. 3. The home-delivery center of the logistics is weak and unstandard. 4. Logistics and talent who provides and delivers the respect are rare. 5. The platform of logistics of our country is difficult to support the swift and violent development of network selling, in our country, more advanced network selling and more backward logistics technology have formed the distinct contrast. Third part Discussion of the logistics mode in network selling This part includes three main respects.: 1. Mode kind of the logistics in network selling. Divided into two kinds: Production-supply-marketing integrated logistics mode, Third Part Logistics mode. 2. Choose the restraint condition of Third Part Logistics mode. This is some of a innovation of this text, I think that there is four altogether to restrain the condition: ⑴W hether enterprises possess enough scale and strength. ⑵Whether enterprises have managerial ability of stronger logistics and abundant logistics network resource. ⑶W hether the logistics business is the key business of enterprises . ⑷W hether the logistics influences the key factor of enterprise's success. 3.The reason why choose TPL in onlinemarketing of our country. ⑴The onlinemarketing need to be supported buy TPL in our country.⑵T he onlinemarketing need to be taken buy TPL。⑶The development of onlinemarketing and TPL need the contact of each other. Forth part Adopt the idea of Third Part Logistics in network selling This part is the innovative chapter of this article:Include three subject matters. 1.Solution of the logistics of network selling of our country. Point out that should solve from two respects of macroscopic and microcosmic : Macroscopical respect, mainly accelerate the construction of infrastructure, " With the skin gone, what can the hair adhere to ", enterprises should have a foothold sturdily , establish the foundation of developing network selling logistics; And the micro respect is to develop Third Part Logistics. Have analysed the primary condition of the Third Part Logistics of development of our country and benefit that can receive . 2. With Chinese characteristics that set up --Third Part Logistics scheme. In this question , propose regarding home-delivery center of the speciality as and giving priority to the onlinemarketing logistics at first, then combine China's logistics current situation , propose the management scheme of Third Part Logistics in onlinemarketing, put forward the main way to improve this scheme finally. 3.Our country develops question and prospect that Third Part Logistics meet. In this every question , have summed up four questions that logistics enterprises of third party of our country often meet in development At first: Operation mode question; The storage or the transport capacity is deficient ;...