The Study On Business Development Strategy Of First Automobile Finance Co. Ltd

Business development strategy is a big precious invisible assert to a company. That is tosay, strategy is the soul of company in operation and root of asset. In the globalization, thecorrect strategy position is a keen weapon to occupy the world market, is the prerequisiteterms that the Chinese brand go outside the world, is source of life to company whichmaintains a continued sustainable and comparatively rapid development. It is verynecessary to put the business development strategy the first, thus we can foster and mold theChinese brand which can take part in the global competition, and then our enterprises willrealize the strategic economic restructuring maintain continuity, healthy, stability ofenterprise. Finally, enterprises take the leader at the world market.Automobile financial industry, as the assistant pushing machine of our nationallong-term stable economic development, has been paid much attention by relateddepartments of our nation. It provided good opportunities to the development of our nationalautomobile enterprises development that the government made related asset policy andmanagement ways to encourage them to develop sound. The corporation not only faces thecompetition of state-owned business banks, but also the foreign automobile financial serviceenterprises. Facing so much challenge, it is a difficulty needing resolved that how to developfor the FirstAutomobile Finance Co. Ltd..The First Automobile Finance Co. Ltd., established in 1988, is non-bank financialorganization under state control. And its strategy is not perfect. According the basiccondition of the corporation, the essay deeply studied the present mission and the goal of theenterprise, and made the commerce developing strategy of the enterprise for reference.1. Circle factors analysisAccording to macroscopical environment of outside, our country has alreadymade " development policies of automobile industry " and other regulations, putforward high specification requirement to automobile manufacturing enterprise,eliminate efficiency low product and producer progressively, help to promote thedomestic automobile consortium to continue making big and powerful. But the tariffprotection, reducing of the non-tariff trade barriers, have aggravated the competitionof the domestic automobile market. The opportunity and challenge coexist. Of ourcountry per capita GDP at present exceed 1000 already, urban consumption structurefrom development-oriented to upgrade to the enjoying type, automobileconsumption will become important pulling force of economic development of ourcountry. In the view of the industry, by analyzing the automobile financial industry home andabroad, the development of the industry is fast,. Since "Management Means of AutomobileFinancial service company"comes out , more and more competitors appears, socialmeasure improve step by step, conform characteristics the beginning, so we should taketactics to get the more shares. Because of the limit of policy and capabilities, all of financialorganizations are similar in products, price, channel, methods of marketing, so they easilyimitate each other. What's more, the affection of the substitutions of the industrial is small,so Automobile Financial service must be specific, besides, it is very vital to net like famousbrand, web of service, scale of affairs. In the view of the internal circumstance, the essay analyzed the management resource,specific resource, the ability of marketing, financial resource, human resource and so on.The First Automobile Finance Co. Ltd compare with the competitors having advantages offinancial stations, proportion of market, special competence and the familiarity with theindustrial, channels and the civil environment, while having disadvantage in marketingability, quality of service, development of financial products, quality of human and source offund. 2. Strategic analysis and choice According the analysis of the above, the essay affirmed the opportunities and threatensthat the corporation faced during its development and the strengths and weaknesses of thecorporation in the industry competition. Using the analysis toll of making enterprise strategyfor analysis, we found the First Automobile Finance Co. Ltd. is on the media level in theway of using the external opportunities and avoiding threatens, however, it is advanced inthe industry showed by the synthesized assessing scores of the internal aspects. Consideringthe two aspects, the corporation should choose the increasing or stable strategy of someindustry. According the conclusion of qualitative and quantitative analysis and the resource...