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A Study On Chongqing Tourism Marketing Online Strategy In The Age Of Internet

Posted on:2006-05-18Degree:MasterType:Thesis
Country:ChinaCandidate:Y P LongFull Text:PDF
GTID:2166360155455471Subject:Tourism Management
Abstract/Summary:PDF Full Text Request
From the angle of the Chongqing tourism marketing online strategy in the age of Internet, this dissertation expound the development of tourism and the apply of marketing online to tourism, then it makes a full-scale investigation of the tourist's purchase behavior and the feasibility of Chongqing tourism marketing online. At last, the author put forward some strategies to Chongqing tourism marketing online.This dissertation consists in two sections: the preface and the main body.In the preface, the author expound the development trendency of marketing online and the superiority of tourism march Internet, next it points out the necessity of Chongqing tourism marketing online, and then it reviews the recent study of marketing online and explains the original intention for the dissertion.In the main body,four topics are discussed.1. Tourism present conditions and the apply of marketing online to tourism.This section relates the development of univerise, China, Chongqing tourism, take forward the concept of marketing online and tourism marketing online, expound...
Keywords/Search Tags:the Age of Internet, Tourism Marketing Online, Strategy
PDF Full Text Request
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