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XX Internet Marketing Strategy

Posted on:2005-10-26Degree:MasterType:Thesis
Country:ChinaCandidate:G Y BaoFull Text:PDF
GTID:2166360152998373Subject:Business Administration
Abstract/Summary:PDF Full Text Request
The paper analyze the important significance of Net Marketing on Travel E-Commerce, it point out the correct establishment of Net Marketing Tactics is an important part of the successful Travel E-Commerce .The article point out the new project of Net Marketing on XX Travel Commerce .com on the base of analysis the actually situation of XX Travel .com and marketing strategy.Through the analysis of macro and micro environment of XX Travel .com, and the comparison with advanced similar net on abroad, find out some questions on the Net Marketing, while make a proper tactics oftravel.com development.There are some basic theory points on article, the important place of Net Marketing in enterprise development, the beautiful future and difficult process of Net Marketing in china. The key point how to get the first place in vehement competition under overcoming the difficulties lies in the correct marketing strategy. Strengthen the Net Marketing and making a science strategy of Net Marketing is the sole road for travel E-commerce enterprise, facing the vehement competition. Emphasizing the adjusting of Internet marketing, that means the combination of internet and marketing technology. Advocate the combination of Object sale and Net sale. Provide and build the professional data system in the hope of getting a successful marketing .The regulation of making lower price is not a sole step for winning. Net Marketing provide the possibility of resolving the conflict, which lies in the individuation and mass production requirement.The paper point out the strategy of Net Marketing, as the travel E-commerce, should follow different step's aim of the enterprise ,while...
Keywords/Search Tags:Internet marketing, Tourism website, Internet trip, Marketing strategy
PDF Full Text Request
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