A Study Of Employee Image Of Chongqing Middle And Small Software Companies

Image of corporate employee is one of the most important part of corporate image and is also epitome and sensible embodiment of corporate image and brand image, and it plays an important role in the building of corporate culture. At present, lacking of their unique characteristic, image of corporate employee of Chongqing middle and small software companies have their own limitation, which may influence the corporate image as well as the product image to some extent. Consequently, while advancing their famousness and contentment degree, it's very necessary to promote image of the corporate employee for Chongqing middle and small software companies. After summarizing the past research result about the image of corporate, the author discovery they have deficiency and limitation, which result in the meaning and value of the research.Adopting The Exterior and Interior Public Questionnaires About Chongqing Middle and Small Software Companies Image's Developing Strategies which made up by ourselves separately, the research carries on measurement for 360 exterior public and 146 interior public. The author defines image of corporate employee as two interrelated dimensions, i.e., exterior and interior image, and then classifies the former biology and style image; the latter temperament, morality, character, ability, scholarship and consciousness image, which are made up of eight dimensions of the Questionnaires. Through calculating, it shows Cronbach' Coefficient Alpha of 0.897(Exterior ones ) and 0.570(Interior ones), which indicate the Questionnaires accords with the requirements of measurement subject and its results is credible and steady. The result of this study shows:1.The exterior public tended to be more satisfied with the whole employee image...