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Investigation And Analysis On The Government Image Transformation Of Chongqing New North Zone

Posted on:2010-06-07Degree:MasterType:Thesis
Country:ChinaCandidate:Z P XiaoFull Text:PDF
GTID:2166360275452585Subject:Sociology
Abstract/Summary:PDF Full Text Request
Image of the government reflects the Government's ability to govern and affects the credibility,cohesion and inspiring of the Government.Transformation is the bridge which connects the government to audience.However,the dessermination of the image of the government has some problem in practicing.Basing on the research on the dissemination of government image at home and abroad,the study concludes that the dissemination of government image is the course of information exchange among the government and public.Dissemination is the bridge and tie of subject and object of the government image.In other words,the elements of the dissemination of government image are subject,object,contents,media and effect.On this basis,the study explore to the nature of the government image from seven dimensions,which include the Government mind,the Government behaviovr,the physical carrier,mass media,interpersonal communication,organizational communication and the effect of the dissemination.The study takes Chongqing New North Zone(CNNZ.) as an example,issuing 300 questionnaires in all.There are 254 questionnaires recovered.The effective rate of the questionnaire was 84.3%.With the descriptive statistics,variance analysis,the study makes conclusions that:1.The subject of dissemination of the government image evluated highly.The physical carrier is the highest of all dimensions.The interpersonal communication is the lowest.It is not obvious that the subject of different gender,age,educational level,income level evaluat the spread of the of the Government imge.2.The object of dissemination of the government image evluated highly as well.The physical carrier is the highest of all dimensions,while the effect of dissermination is the lowest.The gender doesn't obviously have ob influence on the evalution of the dissmination of the government iamge.But It is very obvious that the object of different age,educational level,income level evaluat the spread of the of the Government imge.3.The score of the contents of the dissermination of government is a little high.The physical carrier is the highest of all dimensions,While the government behaviour is the lowest.The gender doesn't obviously have ob influence on it.But it is very clear that the samples of different age, educational level,income level evaluat the spread of the of the Government imge.4.The score of the media is a little high in the whole.Among them,the mass media as the most,followed by human interpersonal communication and,finally,communication.It is espcially clear that the samples of different age,occupation,educational level,income level evaluat the spread of the of the Government imge.5.The score of the effect of the dissemination is a little low.It is obvious that the samples of different gender,age,occupation,educational level,income level evaluat the spread of the of the Government imge.6.There is obvious gap of awareness between the Government and the public.The scores of the subject evaluating the dissermination of the government image is higher than that of the object.Therefore,the study advise the following to improve the capbility of the dissermination of the CNNZ's government iamge.First,building a public service the Government as the guidelines of the dissemination of image;Secondly,implementing the strategies of the Government image ang adjusting the contents of the dissemination of the Government;Thirdly,integrating multiple media channels to build CNNZ's mass force;Fourthly,mining traditional media content to enhance CNNZ's interpersonal communication force;Fifthly,taking a variety of activities as platforms to expand CNNZ's dissemination power;Sixthly,opening all kinds of channels to enhance the effect of the dissermination of the image of the government.
Keywords/Search Tags:Image, Image of the government, the Dissemination of the Image of Government
PDF Full Text Request
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