Jinxi Lianda Petrochemical Co.Ltd Development Strategy

In new condition of the world being a market and China entering WTO, whether a company has a specific and practical development strategy is the key of prosper. Jinxi Lianda Petrochemical Co.Ltd is in a phase of transformation from an old system to a new one, at the meantime it is facing complicated internal and external environment. One side the polypropylene trade has the chance of development with China entering WTO and economy developing rapidly ; on the other side, the company is exist and developing in crisis because the system of economy and administration of itself is lag and the competition in market is drastic. The aim of study in this paper is improving the ability of Jinxi Lianda Petrochemical Co.Ltd to acclimation and, establish and actualize a scientific and practical development strategy. It is practical significance for company to definitude the direction and get rid of disadvantageous factor, keep the power of competition in market, develop in heath and continuance.Strategy management includes four part, strategy programming, strategy practicing, strategic control and strategy modifying . In this article, I discuss the development strategy of Jinxi Lianda Petrochemical Co.Ltd on basis of the model of strategy management process.There are five parts in this article. The first part is general introduction of strategy management theory, which covers its concept, characteristic, initiation and development, principles, levels and management process ,significance ,innovation of this theory is also mentioned; The second part is brief information of Jinxi Lianda Petrochemical Co.Ltd, including the main business scope; The third part clarifies how to obtain SWOT analysis matrix through analyzing the internal and external environment where the enterprise survive and how to draw a decisive conclusion according to the relation between them as well as considering all kinds of other factors. The fourth part is the selecting and forming of strategy , which discusses the necessity for Jinxi Lianda Petrochemical Co.Ltd to make strategic choice, introduces the guideline and overall planning of enterprise strategy, makes clear the errands and strategic targets of the...