Research On Development Strategy Of PetroChina International Jinxi Co.Ltd.

After China's entry into WTO, the domestic market has opened to the world according to China's promise to WTO. Foreign trading becomes more actively and gives the best opportunity. on the other side, the competition in market is drastic because the rights of Foreign trade is given to all enterprises. Foreign trade enterprises are facing to the challenge of surviving and developing because the system of economy and administration of itself is lag. PetroChina international Jinxi Co. Ltd also has the same problem in survive and development. How to keep or increase the competition strengths of company? Whether complete the work, which arranged by master and the own sources decrease, or find the new developing area with strength of company itself. If the company wants to keep stable and continuous development in the constantly changing environments, the company must establish and actualize a scientific and practical development strategy.On the basis of strategy management theory, the article analyzes the situation of foreign trading and finds the challenge and opportunity of company survive. Through analyzing the internal and external environment where the enterprise survives, and by SWOT analysis matrix theory which consider all kinds of other factors, it draws a decisive conclusion that the company should make sure the mission, establish the strategy system aims of PetroChina international Jinxi Co. Ltd., choose pluralism developing strategy, make sure the growing strategy and raise a series of functional strategies such as market strategy, human resource strategy and financial strategy . For the implement the actualize of company strategy, it should get some reasonable step aims, draw up some mainly action plans, adjust and optimize the organizational structure ,dispose strategy resources scientifically, build system of strategy control to ensure that the strategy goes to the scheduled way .The paper researches developing strategy of PetroChina international Jinxi Co. Ltd. in future. Meanwhile, It can give the reference model for other state-owned foreign trade company to survive and develop in the constantly changing environments.