Research On Creative Marketing Model Of Dalian Laohutan Ocean Park

The theme park is as one kind of travel attractions, calling at present as one of three main trends that the international tourism develop in the future by World Tourism Organization. The development of theme park in China is very fast, but because of ignoring the important function of marketing, cause a lot of theme parks to manage gloomily, end in failure. Dalian Laohutan Ocean Park is a new developing extremely representative characteristic ocean theme park in our country, collect visiting, viewing and admire, amusement, popular science, shopping, culture in integrative modernized theme Ocean Park. Laohutan Ocean Park have good travel attraction resources, after establishing formally, make the good market achievement, received more than 2,800,000 visitors in that year. But because of ignoring the important function of marketing, have been continuing to use and having outmoded, rigid marketing modes originally all the time, have caused the market achievement to glide, thus suppressed the development of Ocean Park. In order to change this current situation at present of Dalian Laohutan Ocean Park, the construction that I have chosen the innovative marketing mode of Dalian Laohutan Ocean Park has been further investigated.This text is divided into six parts altogether: First part is mainly about a theory survey of marketing of theme park; Second part have analysed the domestic and international marketing current situation of theme park mainly; The third part have introduced the basic condition of ocean park and current marketing mode of ocean park mainly; The fourth part compared marketing mode of Dalian Laohutan Ocean park with domestic and international theme park succeed marketing mode, and have pointed out problems of marketing mode of Laohutan Ocean Park; The fifth part have structured out the innovative marketing mode of Dalian Laohutan Ocean Park. The last part is conclusion.