A Study On The Financial Strategy In Hainan Airline

Financial strategy management is objectively a researching realm of modern business enterprise financial management, having its development with the urgency. Currently our country still haven't give theoretically high degree value with thorough research, the majority of business enterprise make into just military tactics financial management. With environment changing continuously along with the business enterprise financial, enhancing the basic and theoretical research how to put financial strategy practice into practice will be more and more valued.The civil aviation industry is a slow profession with high risk. Because of the special of the profession, plus to existing the protection in planned economy umbrella over a long period of time, the civil aviation industry suffers into the impact after entering The World Trading Organization very heavily, compared with other foreign famous aviation enterprises the margin is very big, the competition ability is weaker .Concrete performance is :The property scale is small , The business scope is too narrow, the anti- risk ability is weaker;Because of the capital market is not perfect, cause the current margin outlet is not current, margin cost is high, etc..After joining in The WTO, the situation that the civil aviation in our country facing will be more rigorous, operating the business every activities according to the international level activity, and Forward-lookingly establishing business enterprise financial strategy is very necessary. Appling the financial strategy management theories to manage field is a new research object for civil aviation enterprises , this article choose hainan airline as research object, in order to do the new trial on this aspect.This text main working hard consist in managing the financial strategy proceeded with system overview above all, and proceed to the local civil aviation enterprises financial with strategy characteristic analyze, then proceed the financial strategy environment analysis to hainan airline with strategy analyze, and regard this as basis, get management learning with economics, strategy management and financial management combining together, aiming at hainan airline profession characteristic puts forward the important point on financial strategy management.This text discovers after calculating the analysis about parts of civil aviation enterprises that the capital construction and investment of civil aviation enterprises have no obvious influence with the clean property rate of returns, but civil aviation enterprises income concentrates excessively. Aiming at the future financial environment occurrence Variously, this text puts forward to the hainan airline from the angle of the strategy financial management with these suggest: At investment the realm, from now on should make the aviation transport as main industry, the profession lay equal stress with diversification;limitedly develop the group management; It is excellent to improve the resources installs, and increase property operation efficiency. In the margin realm, elect the reasonable choice margin outlet, bring down the margin cost, concern obligation margin with more time; Make sure the reasonable capital construction, control liabilities risk, establish repay debt with guarantee mechanism. Finally, this text puts for the financial strategy of hainan airline into practice, the accomplishment adjusted provide a series of suggestion with the strategy.