Research On Polyolefine Product Strategy Of Daqing Petrochemical Co.

The international petrochemical enterprise is facing a new challenge as increasing of the demand for polyolefine and the adding of the international polyolefine's quantity. The sharp competition not only made the international petrochemical enterprise to expand, but also to change the aggregate of production. The development of polyolefine is the key parts of the progress, because the polyolefine production is the main economic benefits of Daqing Petrochemical Co..In this paper, through theory study and markets research, by means of analysis of interior condition include personnel, capital, operations management, ability of production and technique and outside environment include the macroscopic environment, condition of trade and state competitiveness, discussed cost control and production design and market management, and found the strategic for Daqing Petrochemical Co. of cost control and production design and market management by SWOT analysis.Then it point out Daqing Petrochemical Co. must improve the capacity to controlling cost and designing production and redesign technique, and stronger customer devotion, and give all kinds of service that customer needed to carry out the strategic.This is a realistic analysis to polyolefine production for Daqing Petrochemical Co. The study would be used for reference for Daqing Petrochemical Co. and the other international polyolefine enterprise.