The Research Of The Patent Merchandise Quotation In The Business Enterprise Patent Technique Trades

More and more enterprise governors have already paid attention to the function of patent technique in the management of business enterprise. So the management of the patent technocracy is an important part of the business enterprise administration. "The patent merchandise quotation" is an essential to the management of patent technocracy work. But, the actuality of many difficulties and problem is in the evaluation of the patent technique merchandise. That is serious check the development of our country patent merchandise trade, even causing state-owned immaterial assets of our country run off seriously. At first, the text analyzed the formation and the influence factors of the patent technique merchandise price. Thinks "the formation regulation of the patent technique merchandise price differs from that of the general merchandise price"," the patent technique price and costs are not direct related", gets the conclusion of" the benefit that technique can bring is the foundation of the patent technique merchandise price formation" and analysis the factors of the valuation of the valuation the buyer of the patent technique merchandise, the provide of the patent technique merchandise ,the provide and the buyer of the patent technique merchandise .The factors are develop the cost, mature degree, complicated degree, the risk of the patent technique merchandise, the related information quantity that buyer control, turn to let the legal power, market supply condition, payment pay economic performance etc. The text analyzes the limits of the replacement cost method, the market list price method and the income current value methods, thinks the replacement cost method requests to satisfy two conditions in the application, they are the cost of the object can identify and calculate accurately and the arise benefits of the object in using is obviously positive related to the cost. The two conditions are not feasible to the evaluation of the patent merchandises price. The market list price method is something to can be carried out in the theories, in actual application, because of the unique characteristic of the technique product, un-compare with others, the assumption of the fair deal is hard to satisfy, the complexity of the negotiation process, the finally price is not certain to reflect the true evaluation price of the patent technique merchandises. So the operability of the adoption the market method quotation technique product maneuverability is worse. The income current value method is very difficult to accurately certain the three main factors, the K that the rate of the income sharing, the R of the expectation income of the buyer in a certain year within limit of the patent technique usage time, the n of the valid usage time limit of technical patent. It is the more difficult to distinguish the income of bringing by the patent technique with the income of being to be are output by other properties in business enterprise. This text detailed analyzes the limit of the existing quotation methods, foreseeing the development trend of the patent technique merchandise evaluation method and sets up the new evaluation methods of the patent technique merchandise of the option list price clinch a deal model, the game that is under the information dissymmetry condition, the auction off ,haggle over the price. This text builds up a science of the clinch deal price model by using option price theories .For long time, the research that buyer priced is more in the patent technique quotation and the selling party list price study little, but business the both parties clinch a deal the research of the price model didn't appear in newspaper yet. Textual as a result filled up the empty and lack. The text still puts forward to carry on the method of the quotation to the patent technique merchandise according to the average and economic performance of the patent technique merchandise under the condition of the dissymmetry information. The method is from the both parties of the patent technique business have" the same hobby, only two kinds of economic performances", " The same hobby, economic performance presents to distribute continuously", "The valuation of the patent technical buyer is high to that of selling party"," The reasons of the selling party of the patent technique merchandise turn to the technical are dissimilar ",analyzed the four kinds of circumstances, carried on the list price study to each circumstance. And make use of that method also to nicely explain the more high and economic performance patent technique merchandise to put off and the reason of the initiative of the development of the patent technique merchandise. At the same time, expressed we must reduce the possibility of the information dissymmetry of the information market both parties' to enlarge valid of the trade quantity of the information market patent technique merchandise. Making use of the auctions off provides the quotation reference information for the both parties of the patent technique merchandise business. The text compared the behavior of the business both parties' market trades on the patent technique commodity market with the both parties auction model in the gametheory, thought they are the most close. The further given the demonstrability of the auction off being used in the market of the patent technique merchandise and given out the auctioning off quotation model. The using of the haggle over price model to analysis the end quotation of the patent technique merchandise make end quotation process clear to understand and haggled the zone to carry on to come close the actual modification originally possessed.