The Market Research Report Of Leather Shoes In Changchun

It indicates strong competition force that our country's low pricestrategy in the international market. It takes up more about 50% sharein the international shoes market and will attain more competition forcewhile countries such as EU abolish our country's footwear export quota.However, alone with oversea footwear industries demand to restrictChinese footwear products export, our country'footwear export will getsome encumbrances of commerce barricades such as non-tariff,technological, social standard and so on; other factors such as workforce cost raising, new arisen competitors will also influence ourcountry's footwear products competition force in the internationalmarket.It is more and more vigorous that the market competition in homemarket. The best brands of Oversea leather shoes reinforce to infiltrateour country's upscale consumable by using their advantages of capitaland brand; famous brands in China, after experienced prophase rapiddevelopment great days, also face to the dilemma about local brandschallenge and itself brand aging; local brands launch to challenge vsnational brands by deep understanding local market; by borrowing overseabrand's famous, the market shares of agent brands increase more and more;by the advantages of having something made to order and low prices, smallworkshops devote their mind to low-end market.Alone with open and reform thorough, our country's economy increasescontinued, and people's psychology and consumption behavior change stepby step. In the more and more vigorous competition market, the companywill hold advantages in advance in the future leather shoes market, ifwho can cognition and grasp consumers psychology and behavior change,if who can adjust their market strategy according consumers psychologyand behavior changes, if who can create new marketing projects accordingconsumers psychology and behavior changes. Consequently, it will get theupper hand of core competencies that who have the capabilities ofinvestigation and analyzing to current consumer's psychology andbehaviors. 'The questionnaire delaying add hold up in the street'drew back 159pieces of questionnaires totally and had 148 pieces of effectivelyquestionnaires, and ChangChun city was selected to be be the marketobject of this investigation. We had the conclusion through investigating and analyzing consumers'psychology and behavior in ChangChun's leather shoes market. 1.It isn't high that the general satisfactory degrees in the leathermarket and the degrees are all localization in some hardware indexes.Among the investigation, it was investigated various aspects of leathershoes satisfactory degrees. Because of the company and plants neglectingsome familiar leather shoes questions, the general satisfactory degreesof consumers are not high. Through more analyzing six satisfactoryindexes, we can find, to some extent, consumers are quite satisfactorydegrees of some satisfactory brands of hardware indexes such as quality,style, comfortable. But, It is increasing in evidence that consumersaren't satisfied with soft indexes such as personality and brand.2.For different terminal leather shoes market, consumers exist somecertain psychology prices orientation.For different prices, consumers recommend the different preference inthe same sales place. In this investigation, we can find, as the pricesdecrease, it is decreased that consumers recommend percentages ofupscale marketplaces and it is increased that consumers recommendpercentages of low-end terminal; we can also find, consumers choicedifferent terminal correspond to different leather shoes prices and havethe specific price orientation to each terminal. 3.It seeks to satisfactory content that consumers from motivationto choose and buy to comment. Each step from motivation to choose and buy to comment, consumers ofleather shoes are all active comment products property. Different stagesfrom motivation and choosing and buying at first to comment at last, Itis different that consumers consider each factors and factors'specificgravity. It is possible to consider chiefly quality and style when chooseand buy, but It is possible to consider chiefly comfortable content inusing courses. 4.It is three factors of the shoes information of sales place thatcounter visualize and TV and salesman recommend. For different products,consumers will choose to acquire own products information. From thisinvestigation, it is clear that the count visualize, TV and salesman'srecommend are the chiefly sales place that consumers receiving leathershoes information. 5.Consumers easy to influence from the outsides information whenchoosing and buying.When asked motivation of choosing and buying, the questionnaireindicates that most of consumers have the impulse custom of buying, andhave the behavior of buying in the influence of style and price. 6.Different prices, consumers'preference will change.The preference of consideration factors of buying leather shoes willchange according to different prices. If the price is high, consumerspay more attention to soft indexes such as brand and so on; If the pricesis low, consumers even pay more attention to hardware indexes such asquality, style and so on. The thesis also gets some suggestions basing the conclusion ofinvestigation. Improve its'brand satisfaction degrees by enhancing the recognitionand solution of familiar quality questions.Increase its plan and administration of brand and personality basinghigher satisfactory degrees such as quality, style, comfortable contentand so on.. Have the consumers feel factors matching such as terminalorientation, brand of company, price and so on when choose marketingchannel. Factory and company plan to stimulate consumers'behavior ofchoosing and buying according to impulse of buying custom and localbuying characteristic. Although, the object of investigation thesis limits in ChangChun'sleather shoes market and it is reflective one of customers psychological...