The Analysis Of Chongqing Citizens' Tourist-behavior And The Study On Travel Agency' Marketing Strategy

Based on the related theories of Psychology, Geography and Marketing, this thesis analyzed the tourist-behavior of Chongqing citizens systematically, and formed the marketing strategic PSR respond model for travel agency. Combined requirements of modern travel agency' marketing strategies, such as the service level, customer relationship, and product designing, etc, this article proposed a new model of marketing compounding, and aimed at it to discuss the marketing countermeasures of travel agency, in order to help them adjust their manufacturing of tourism products efficiently, and satisfied the tourists in maximum.This paper consists of two sections: the preface and the main body.The preface: Reviewed the domestic researches on tourist-behavior, and summarized the main characteristics of such researches. Based the new theory on their weak points and elucidated the intention and the significance of this research.The main body contains four chapters:The 1^st chapter: The analysis of marketing strategic PSR respond model in travel agency.Introduced the conception of PSR model, and utilized this model to analyze the relationship between tourist-behavior and the marketing tactics of travel agency, and further more established the PSR respond model in travel agency.