The Study On The Present Export Situation And Measurements Of Zhejiang Hardware Industrial Cluster

In recent years, the economy of Zhejiang has maintained a sustained and rapid development, which causes the extensive concerns of economy is the economy of country, and Zhejiang advantage and characteristic of country economy is the cluster of enterprise. Zhejiang industrial cluster is the model gather around a certain characteristic industry, which has comparative advantages, can drive local economic and social development and organizational form, gather the specialized industry district formed by a lot of enterprise, especially small and medium enterprise.This paper employs many methods, e.g., standard analysis combined with empirical analysis, and qualitative analysis combined with quantitative analysis. It analyses extant problems in Zhejiang hardware industrial cluster export from aspects of industry scale, product structure, market structure, regional self-managed export, brand construction, and foreign fund employment. It also explores the great potential of Zhejiang hardware products' developing international market from the stances of export environment, business agglomeration, international business transfer and policy support. In the final part it proposes countermeasures and suggestions of expanding export of hardware products: promote the ability of innovation; build up the regional brand and culture famous brands; receive transit of cross-national industry; exert the functions of local government and business association.This paper consists of six chapters. Chapter one states industrial cluster phenomenon at home and abroad and makes theoretical analysis. Chapter two defines the concept of industrial clusters, and points out its characteristics, classifications, and competitive advantage mechanism. Chapter three analyzes the present export situation and the main problems of Zhejiang hardware industrial cluster. Chapter four analyzes the export potential advantage of Zhejiang hardware industrial cluster. Chapter five puts forward suggestions on how to promote the export competition . The last part reaches a conclusion and put out the direction for further study.