Study On Xia-zhang-long Regional Tourism Cooperation

The first industry characteristic of Chinese tourism industry development of 2004, is that the national regional tourism cooperation grows vigorously.Showing that it not only has appeared the new climax, but also the dynamics , depth and scope of regional tourism cooperation are all expanded further in national regional tourism cooperation—The cooperative subject is more positive,the cooperative level is more abundant,the cooperative content is more overall.The forming of tourism coordinated regions of the Changjiang Delta, the pan-Zhujiang river Delta and the aroud Bohai Sea, has started the new stage of regional tourism cooperation..At the beginning of 2004, Xiamen, Zhangzhou and Longyan cities in Fujian Province, launched regional tourism cooperation, learning actively from the method that "the Changjiang Delta' no obstacle tourism" .Base on this, the thesis probes the regional tourism cooperation with the title "Study on xia-zhang-long Regional Tourism Cooperation", for the purpose of enriching the theory of regional tourism cooperation and guiding the practice of xia-zhang-long regional tourism cooperation.On the foundation of the existing research results of regional tourism cooperation, this thesis proposes the main type of cooperation of regional tourism of our country and new mode systematically. Combine with the xia-zhang-long three cities realistic background in tourism development, the thesis puts forward the main content of regional tourism of cooperation, is that "distribute the regional tourism resources rationally, combine the regionaltourism products, sculpture the regional tourism image together, establish the regional tourism brand, expend the regional tourism market jointly, implement the whole regional marketing, plan the regional tourism industry as a whole , realize the united regional management",and so on .And the Main strategic measure of xia-zhang-long regional tourism cooperation, is that "regard planning as the locomotive , rely mainly on enterprise, insist on the market orientation, regard investing as the tie, regard policy as the guarantee, regard information as the platform, regard innovating as motive force"and.so on. At last, On the foundation of foregoing paragraphs' research, use game theory and cooperative game ideas to establish "cooperation mechanism, of winning together"and "the mold of management mechanism" in regional tourism cooperation.