A Study Of The International Marketing Strategy For The Chinese Railway Rolling Stocks

Aiming at the unique area of Chinese railway wagon products, this dissertation analyzes problems and challenges facing in developing international marketing activities and makes researches on some international marketing strategies adopted for solving problems and meeting the challenges, in the hope of making the same trade of railway comprehensively and systemly to learn the situation, and in view of variable specific situations they must master some flexible and proper international marketing strategies ,then offer some reference theories for the purpose of consolidating and opening up better international markets.First and foremost, the dissertation narrates some principles and theories regarding the studying tendency, and then analyzes and introduces comprehensively from the aspects of international comparison of the manufacturing capacity for Chinese railway wagon products with comparative poor or equivalent or stronger manufacturing capacity of other countries manufacturers; then set forth in variable points the actuality of the international marketing of Chinese railway products and the achievements they already got; At the same time, bring forward the problems and challenges in the process of international marketing of Chinese railway products, then analyze and research the reasons in detail ; and then analyze and research detailedly the international market situation faced in developing international marketing in some characteristic countries in Asia, Africa, America and Australia; at the same time make certain the export objective markets of Chinese railway rolling stocks products. I set forth some effective international marketing strategies at last basedon the above analyze -, research and making certain.Through the above analysis and research, I wish Chinese railway rolling stocks export manufacturers will get an elementary cognition and understanding, and help them to enhance decision-making capability of international marketing, then promote enterprise's whole export strength, I also wish to provide valuable theory and practical gist for exporting company of Chinese railway wagon manufacture to develop international market in future.