From Propaganda To Communication

Chinese Communist Party always pays much attention to the media propaganda, which has been taken as an important task of the party from its foundation to today. The conception of media's political propaganda of CCP is the guidebook of mass media on it's political propaganda. Meantime, there are different ideas in different periods.The media political propaganda of CCP initiated from two areas. One is the propaganda thoughs of proletariate, which come from Marx, Engels, Lenin and Stalin. The other is the propaganda thoughs of Chinese revolution pioneers. In the war period, this conception had a rough development. The party's newspaper thoughs marked the maturation of the conception in Rectification Campain period in Yan'an. The conception of media political propaganda had experienced a short emancipation, following the historical retroversion with a serial of political movement after the foundation of the PRC. Since the reforming-open policy has implemented, media drawed a lesson from historical experience. The conception of media political propaganda has begun to reform, it has advocated positive propaganda mainly with democratic supervision, serving the public reflecting the public opinion and communicating political information. The comception of media political propaganda has a transformation from propaganda to communication.The historical transformation reflects the media's propaganda conception of Chinese Communication Party tend to be more democratic and scientific. It has great reality significance in ameliorating propaganda and improving political communication by researching the media's propaganda conception of Chinese Communication Party.