Thoughts On Improving The System Of News Spokesman In China

Spokesman system is prevalent form of press release internationally; which is an important approach that medium and public understand economic and social development and the government's position and attitude, also is important means that government regulates social motion and public relation. Along with our country economy is continuously in line with the world, and information and network develop rapidly, establishing and perfecting spokesman system is inevitable. Its establishment and improvement has great significance for enhancing capabilities of news governance and crisis management, establishment public service-oriented government, constructing a harmonious society.As China's news spokesman system with the theory research comparing abroad is still relatively weak, the theory behind the practice in the process of constituting news spokesman system, taking with apparent subjectivity and blindness. Therefore, strengthening research of news spokesman system theories and investigating system supporting of news spokesman system are essential.The spokesman system develops relatively riper in west countries after last a century of development. So thesis carries on a comparison to establishment reason; law foundation; implement purpose; spokesman's character of china's and Foreign news spokesman system, to find up difference of in process of establishment and improvement, contemplating useful experience that west countries establishing news spokesman system, contemplating many blanks and non- norm of news spokesman system, at the same time analyzing status quo of spokesman system in china, summarizing up some problems such as: there is a lack of relevant laws and regulations on the support; Spokesman has monopoly right to speak, Communication Opening is incomplete; information flowing is sluggish between central government and local governments; spokesmen's quality vary obviously; lacking of mechanism of training and so on.On the basis of analyzing existent problems, That should be undertaken to strengthening the following aspects: to accelerate establishment of laws and regulations; to improve supervision and accountability for govemment news briefing and spokesman system; to Strengthen communication of information between central and local government as well as departments; to innovative form of press releases, properly handle relations between medias and spokesmen; to strengthen training, improving the quality of news spokesman. The Chinese government is be placed in critical period of institutional reform and change, while news spokesman system has relations with governmental departments, so has to hold opportunity tightly, to solve reason which counteracts the establishing and developing of new spokesman system from the institutional level in china, to make a moderate match between systems, and really paving the way for the development of news spokesman system in china.