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From The "spokesman" To "interlocutor": Change In Government Identity Of Our Government Spokesman System Development

Posted on:2015-01-19Degree:MasterType:Thesis
Country:ChinaCandidate:Y T LiuFull Text:PDF
GTID:2266330428476992Subject:Journalism
Abstract/Summary:PDF Full Text Request
The news spokesman system has been100years’ history in the world.In our country, since the establishment in1983,the news spokesman system has a history of thirty years. From scratch, to active.From heavy publicity to thecommunication of government inward.Our country government news spokesperson system has experienced establishment, development and improvement, and constantly moving towards maturity. Send important informationto the media and the public,include interpretation of government policy and the public crisis event statement.for the positive guidance public opinion, communication media and the public, greatly enhance the government’s credibility effects.In this paper,through the history of China’s government press spokesman system, to analyzes our country government news spokesperson system has been established at the beginning of the mainly publicity, enhance national awareness, and gradually to the development of2003"SARS" crisis as an opportunity to focus on internal communication.The main effects of China’s government press spokesman is to public reading government policy and deal with unexpected events to the media.And then to2008,with the news office of the State Council, the central departments, the provinces (city, district) government three levels of news release system of continuous improvement.In2009,the government network news spokesman system began to establish.Then in2010formal party spokesman systemappeared,Since then,China’s government press spokesman system has been a qualitative leap, constantly improve and be mature.Through the survey and analysis, this paper thinks that the history of establishing the network news spokesperson system is clearly marked, government spokesman’s identity reflects the transition from "spokesman" to "dialogue", from the previous "one-way propaganda" to "interaction".And the transformation of the government shows service type.The construction of government prompted the government ruling idea change is deepening the political basis of open government information.To provide technical basis for the development of realistic foundation, and popularization of internet. On this basis, the author still lack the background and the government press spokesman system in the information society.From the government communication research experts on the "super spreaders" expression and combined with the characteristics of the government press spokesman.Provide some further development suggestions for the government press spokesman system:first, to strengthen the responsibility and service consciousness; second, master the news propagation rules in order to go to the occupation; third, to establish model to guide public opinion information society.
Keywords/Search Tags:The news spokesman system, transition of identity, spokesman, dialogue, super spreaders
PDF Full Text Request
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