The Advantages Of Public Diplomacy Over Regional Government's Publicity

As the wide application of Internet over various fields among the global, especially mass medias made great use of this advanced technology into its news reporting, the media sources appear the trend of unlimited. Amid on these great changes of the E-world, the receivers, no matter their ages, races or complexions, all are granted with more free choices. They want to know more about the truth and get personal experiences of those unbiased without any pro-party opinions. Nowadays, most regions in our human society are on the stage of highly developed civilizations, the differences in ideology are disappeared gradually. With more and more extensive communications between diverse parties or countries, the mutual understandings and trusts are deepened. It was this, provides us the unique open public-opinion environment generated from heritages of the colorful human civilization while successful developed processes. The vast developing countries intend to show the truthful developing facts to the outside world through this opportunity in order to turn the disadvantaged global public opinion environment towards developing countries traditionally.How to deliver the real situation about our social development, to avoid unnecessary suspicion about China's "peaceful rise", to turn the unpleasant thinking about China through decades of years can be our top priority in regional government's publicity. For them, the main concerned is what to do to improve their publicity under the condition of China's one-party ruling.This thesis takes Chengdu, the large-sized developing city, as an example, the media reporting as the base, combines with related public diplomacy concepts from diplomatism, conduces cross-subject study. Macroscopically, it used the Marxism as the guideline, sticks to data analysis and investigation, and researches the following fields about the interrelations between public diplomacy with regional government's publicity: the forehead introduces the value, research methods, objectives and backgrounds. The chapter one concerns with the concept, history and necessity of public diplomacy; the chapter two mainly studies the current situation of Chengdu municipal government's publicity; while the third one explores new ways of regional government's publicity through the later four accepted international communication means, giving more freedom to foreign journalist, gaining more civil resources and publicity goods.