Study On Crisis Management Of Police Public Relations

In recent years, the crisis events of police public relations such as"Ma Dandan's Event in Shanxi"(A maiden named Ma Dandan was detained as a prostitute) and"Sun Zhigang's Event in Guangdong"( A graduate named Sun Zhigang was beaten to death in an asylum) and"Li Siyi's Event in Sichuan"(A little girl named Li Siyi was starved to death at home after her mother was taken into the detoxification center to get compulsory treatment) have attracted the attention of mass media and received the criticism of all circles. These events have seriously damaged the image of the police and the reputation of the government and had an adverse effect on the public security work. The frequent occurrence of the crisis events of police public relations has urged the public security organs to change the concept of law enforcement and to strengthen the function of service and has made the construction of police public relations become more and more concerned and cared; it also highlighted the necessity and urgency of crisis management of police public relations. The 20th Public Security Work Session held in November 2003 emphasized"to strengthen the construction of police public relations and make the police and the people closer to each other","to do a full research and exploration of the theory of police public relations, drive the fulfillment of the principle of combining the specific work and the mass line and lay the solid groundwork for performing all kinds of public security missions.""The superior man, when resting in safety, does not forget that danger may come. When in a state of security he does not forget the possibility of ruin. When all is orderly, he does not forget that disorder may come. Thus his person is not endangered, and his States and all their clans are preserved."By following such an idea and establishing scientific management strategies and systematic management mechanism, crisis management of police public relations optimizes police public relations, prevents the occurrence of crisis events and finds the crisis events early, respond in time and dispose effectively as well. Crisis management of police public relations is needed by public security organs for faithfully doing their duties and historical missions and for continuously optimizing the concept of law enforcement and public service, and for conscientiously defending the reputation and good image of the government.Based on the theories of governmental public relations, public administration and crisis management, on the analysis of our country's current situation and causes of crises management of police public relations and on using the experience of other countries for reference, this article focuses on the improvement and countermeasures of crisis management of police public relations in our country. It advances that for improving crisis management of police public relations in our country, we shall follow such an idea—public interests are always above everything else and prevention shall be put first and the whole situation shall be taken into account; we shall also deepen the notion of enforcing law for people, serving the people, cooperating with media, policing quality and participating wholly; we shall also adhere to the principle of quick response, sincerity and open and scientific instructions. According to the basic thought and frame of process-analysis method and the lifecycle of crisis, this article divides crisis management of police public relations into the following 4 links and basic functions: normal prevention, monitoring and early-warning, handling and dispelling, and dealing with the aftermath. It has emphasized the systematicness of management, in other words, the 4 links form a circular management chain and we shall have a unified planning, systematic operation and effective coordination of them. We shall make it groundwork of management and preventive way to establish and improve organizational management mechanism, system incentive mechanism, education and training mechanism, image-display mechanism, media-communication mechanism and mechanism of safeguarding rights and interests; we shall make it a premise of identification, detection, assessment and countermeasures against crisis and its potential inducement to set up scientific and effective monitoring and early-warning mechanism; we shall make it a basic means of handling and dispelling crisis to apply the proper strategies and take pertinent measures; we shall make it a connecting key link to portray a new police and draw lessons from the past and amend subsequent to crisis.