The Problems And Countermeasures Of Public Relations Crisis In Current Chinese Government

In recent years, the construction of two type society gradually accelerated, our country in politics, economy, culture, health and education career has made great progress. But in the social stability and people’s livelihood also lurk behind many unstable factors.03SARS outbreaks, marks the coming of the era of crisis. The government in the face of unexpected events may cause damage to the society and people’s production and living or serious consequences at the same time, to take timely and effective means of crisis management and crisis management. The government crisis public relations is an important part of public relations theory, the success of the government crisis public relations handling directly related to the degree of mutual trust from the masses of ascension and the reshaping of its image. But because of the government crisis public relations is a new subject was introduced into the near our government in crisis early warning, decision making, processing, and the construction of the relevant laws and regulations on all has certain hysteresis. So when the crisis occurs, the relevant departments to consciousness is not strong, the information communication channel is not smooth, the transparency of the government is not high, will deepen the misunderstanding between the government and the public, resulting in a decrease in the level of power. Can properly handle the government crisis public relations work is imminent.