An Analysis Of Macau's Government Public Relations Policies Before And After Its Transition To China

It has been eight years since Macau returned to China. How has the government public relations policy been shaping the image of the overall Macau society in these years? I tried to make a comparison of the government public relations policies which were adopted before and after the transition of Macau to China to find out the deficiencies and the advantages existing in these two stages, and to propose some positive suggestions for the future public relations policy of Macau.I adopted a comparative method to study on the differences of government public relations policies of Macau before and after its transition, and try to make a comprehension of the development and the problems crying out for solutions of the study on the subject of public relations of Macau in different stages by literature analysis and finally put forward suggestions.The paper consists of four parts. Part one was mainly about the historical and realistic conditions with a conclusion that modern government should actively advance the development of public relations policy. Then I presented a summary of the development of government public relations policies in Macau in part two. Part three was carried out mainly in three fields, i.e. internal public relations, outwards public relations and international public relations, which was based on the political system of Macau and the slogans of "one country, two systems" and "Macau people running Macau", and tried to make an elaborate analysis of the evolution of public relations policies of Macau throughout the returning year of 1999. Part four was mainly about the general suggestions concerned, which included strengthening the personnel management in the government, transperentizing the running of government strengthening media supervision and improving the mechanism for government crisis management.