An Research On The Function Of Rural Communists In Constructing The Rural Informationization

China is a developing agricultural country. In the past 30 years of reform and opening up, we have made remarkable achievements in agriculture and rural social development, the majority of the rural people has started to enjoy a fairly comfortable life. However, the government has provided considerable limited information services to rural areas, and the vast rural areas are still at the edge of the Information Service. Instead of being broken, some of the Urban-rural dualism gap is widening. The Farmer can not know the various public information relevant to their own interests immediately and give some feedback actively, so they can only be the passive recipients of the limited information provided by the governments.Rural communists are the leaders of the rural reform and opening-up and the new force of information dissemination. They are public opinion leaders to disseminate information in rural areas, and connect mass media with a wide audience. They are the primary audiences of mass media and provide an information platform. Rural communists are leaders of building information platform and new socialist countryside. The mass media has the important mission of disseminating the party's new countryside construction major policies. To widely and effectively disseminate information in rural areas, it is necessary to give full play to the opinion leaders. Disseminating through the two levels, using a variety of means of communication, it creates a fast, smooth, accurate and efficient information dissemination platform, it also provides a strong support for the new construction in rural areasThe rural communists have high level of education, a certain degree of political sensitivity and a relatively flexible economy-minded, and more active thought. In particular, opinion leaders have a wide range of social communication, more channels of information, and a higher contact of the public dissemination. At the local community they often have widespread influence. To make mainstream media occupy the rural information platform, we must actively foster the rural information exchange market, and improve farmers media literacy, which is a relatively long process. The most important thing is to train opinion leaders playing a leading role in the rural areas. Through the examples, farmers are led to enter the information society gradually.The world is moving towards the economy time, China's information system is building fully. Informationization gradually become "the fourth element" of all-round development of China's economy. The realization of Rural Informationization is indispensable and the most important element in the whole country. Therefore, building a platform for rural informationization is very urgent.