Device On The Network Share Footbath Case Of False Advertising Case Study

The Internet as an emerging media, changing the way we live, also changed the traditional trading patterns. Internet transactions will not only become a fashion symbol but also to bring the convenience of our lives. Internet transactions have different models, this article is related to the c2c network Taobao typical trading patterns. Internet transactions have different models, this article is related to the c2c network Taobao typical trading patterns. The so-called c2c is short for consumer to consumer, the consumer shopping patterns of consumers, in this mode, the network provides buyers and sellers through the Internet trading platform, the two sides did not meet the buyer orders, payments are made through the network.It is because of the rapid development of Internet trading, Internet advertising increasing scale launch. Not only the individuals engaged in online business advertising on Internet, many large enterprises have started to pay attention and to enter the online advertising market. Online advertising as a broad outreach, low cost and good advertising effect and other advantages are favored by many businesses. However, online advertising as a new thing, its development is not smooth sailing, though online advertising account for its powerful battle the market, but a series of questions come to us must have our attention. For example, online advertising as defined in the main problem, network problems are the impact of false advertising network advertising an important factor in development. The quality of online advertising to some extent marked the level of the network economy. The existence of false advertising network constrained the development of network economy itself, but also to the negative social effects. Therefore, we need technical, ethical, and legal aspects of their management to enable them to develop healthily.This paper is divided into three parts. The first part of the case presentation and a focus of controversy. Introduces the case and made the focus of this controversy, that is the case for the presence of the network and the existence of false advertising violations.The second part of the legal analysis. Introduced the concept of online advertising and assessment standard. Focuses on the concept of false advertising network, manifestations and harm. Through theoretical analysis, summed up the network of false advertising and false advertising, and the traditional.The third part of the case from a legal point of view in a critical analysis of false advertising violations. In this part of the first filing of false advertising violations, on the basis of false advertising on the network identified infringement. combined with a critical analysis of relevant case law.Comments made by the fourth part of the Strengthening management of online advertising. Through the above assessment, from the perfect law, strengthening the network of regulatory, industry self-regulation, increasing consumer self-protection and other aspects of the countermeasures to reduce the network of false advertising.