Slogans And Public Management Of China

Slogans are the tools often used in the social mobilization and political propaganda, using slogans in various countries are a common phenomenon. Especially in China, the slogan has played a very important role in policy advocacy. The study of slogans is important for public management theory construction and real practical problem-solving.Throughout the field survey, collect and collate of slogans for different periods,and summarize characteristics of slogans'language. That will provide some theoretical basis for the use of slogan in linguistics Linguistic point of view. Through the new perspective,will provide a new theoretical analysis models for public governance, and provide a new cut point for how does the government put slogan into the modern ways of public governance,and how output administration's philosophy and specific policies effectively. We can study the slogan as an entry point to the building of democracy, the rule of law and improve the dissemination of public information and other related theories This studying has important guiding significance to promote the transformation of functions and service-type government construction.In the content of this study, the basis theoretical problems of slogans is research-based. In this part we definite the concept of slogan from the slogans'historical development trajectory of history and the analyzed slogans'form. The style and functions of slogan are aslo the research-based. The baisis theorey of public management includes contents, feature and the relationship between slogan and public management.Everything has its two sides;slogan reflects its strengths and also showed the shortcomings in the same time.Especially in China, a number of slogans reflects the mandatory power to a certain extent, and also reflect the unique right to speak of the government.And the policy advocacy slogans always form a contrast to public governance capacity at some point. Therefore, the slogan must adhere to some principles. The relation between slogans and public governance are very close, study the relationship between the two,we have to sort out the development of the concept of public governance.Since the founding of new China during the Cultural Revolution, and the period of reform and opening, slogans have experienced an ever-changing, from which we also see the changes of public governance concept. Especially in the new period, the scientific development concept can also be reflected and understood in the slogans.As one of the means of public governance, slogans play its role in many ways.The three most important aspects:slogans and public information dissemination (especially in rural areas), slogan and democracy, slogans and the rule of law. From the three aspects, we can see how the slogans to play its role in public governancein the new period. Through the relationship between that three,we can study how to build a more democratic, rule of law, transparent society.