Research On Reporting Shanghai Masters Cup Of Specialized Tennis Magazines In China

Since 2002,the successful holding of Shanghai Masters cup (SMC) has cultivated a lot of tennis enthusiasts for China. With their interest resorting to the specialized sport media, two revisions respectively were made by Tennis World in 2002 and 2009,which improved the quality of the magazine, and contributed to the born of Tennis in July,2003 and Tennis Club in January,2007.The development of tennis magazines has become a part of the development of tennis events. The vigorous development of tennis journals in China, in turn, promotes the development and popularization of tennis sport itself.Nowadays, there are only three domestic specialized tennis magazines:namely, Tennis World, Tennis and Tennis club. All of them together are founded very late and less in quantity.. Through documentary literatures, related researches of tennis events are mainly focused on newspaper and television coverage. Compared with that, the relevant study on specialized tennis magazines is rare. So far the study on large-scale tennis event covered by specialized tennis magazines has been very rare.Shanghai Masters Cup (SMC) reporting in three specialized tennis magazines is chosen as an object in this thesis. By using the method of literature studies, content analysis and mathematical statistics, this thesis studies the column setting, reporting methods and reporting characteristics, etc in three specialized magazines, and gives a generalization of the common characteristics as below:Homogeneity of audience positioning and style orientation appeared in three magazines, which caused homogeneity in contents and forms of reporting. This phenomenon coincides the current situation of tennis event and the trend of sport magazine development in China.From the aspect of column setting, the three specialized tennis magazines unanimously choose SMC as regular content, which shows the unity of flexibility and stability of its column setting, and cater to the need of the audience in the specific period of SMC.From the aspect of cover design in the period of SMC reporting, the three specialized tennis magazines have place much attention on tennis celebrities' interview to attract the audience. The cover design in three magazines boosts the aesthetic taste of the editors, conveys the orientation of the value and has account setup function.From the aspect of types of literature, it appears a lot similarities in three magazines, celebrities' interview and conclusive report of tennis event and introductive information of the background can be seen in large quantity.They unanimously attach a great importance to profile reporting and grasp the unique character of the tennis celebrities in their writing.In terms of reporting method, the three magazines make full use of a great variety of pictures, especially close-up pictures with impressive effect depicting tennis player in the move. From the aspect of content, the three magazines have placed much attention on report related to etiquette of tennis and economic and social development of Shanghai, the written language is beautiful and the perspective is profound and novel.But there do exist some problems of SMC reporting in the three specialized magazines:homogeneity in both audiences positioning and style orientation, the source of reporting is monotonous, which is due to the absence of reporters to the SMC, lack columns and commentaries. There are more conclusive articles relating to the background information of SMC.