Research On The Audience Satisfaction Of The The Shanghai ATP1000 Masters Based On Customer Delivered Value Theory

With the rapid development of China’s sports industry, tennis as a marketing operation in China sports of late, the visibility and influence,and the enthusiasm of the national support. From Shanghai ATP1000 tennis masters, the introduction of competition growing, diligence, and a brilliant success, highlights its powerful influence and appeal. More and more experts and scholars began to think about how to improve the quality of sports services, how to improve the process, how to draw attention to the crowd and the crowd’s satisfaction. This paper will on customer satisfaction, customer delivered value and competition situation, events in Shanghai ATP1000 tennis masters product value, service value,personnel value, image value, emotional value, spirit value, monetary cost, manpower cost and other aspects of a detailed analysis of the research and summary. To improve Shanghai ATP1000 tennis masters the crowd for the competition itself and events of additional service satisfaction,make tennis the emerging sports in Shanghai and even spread rapidly across the country, improve the participation of the national heat, promoting hot development of tennis sport.This paper, taking Shanghai ATP1000 tennis masters the crowd as the research object, using the literature material law, field survey method,mathematical statistics method, questionnaire survey and other research methods for further research and discussion. The main direction of this research are: the further study of the theory of customer satisfaction and customer delivered value; An overview of the tennis masters and Shanghai ATP1000 tennis masters; This article through to the Shanghai ATP1000 tennis masters the different crowd in-depth investigation and analysis, from the perspective of the crowd, the customer value perception of many factors, including the cognitive gains elements and perceived benefit. That is: the product value, the event services value, the staff of the event value, the value of image, the emotional value of the event,the spiritual value, the amount of money of the event cost, manpower cost.Calculated by probability and the proportion of these seven factors.Combined with the questionnaire found problems and based on the seven factors accounted for different so as to put forward the measures to improve the crowd’s satisfaction. Based on the above research results,for the development and popularization of tennis tournament in China better provide reference methods and measures. According to the research results obtained from the perspective of customer delivered value gives a feasible suggestion, for Shanghai ATP1000 tennis masters to provide better reference opinions, and eventually make the crowd’s satisfaction,expand the influence of the masters.