A Thesis For The Degree Of Pedagogical Mastersports Consumption Of The Elderly Of Harbin

Sports consumption is the part of the consumption of modern life. It is an inevitable outcome of a specific period of social development. Sports consumption level is defined as per capita consumption of sports physical. And the consumption of Sports Services consumption .It can be expressed as value (monetary).Sports consumption can reflect the level of a country or region's socio-economic development and the Sports market development and mass sports development. Therefore, the issue of sports consumption theory and practice of research, Not only has important theoretical and practical significance for social progress, economic development, people's living standard and quality of life improvement of people's lives to improve the consumption structure, But also plays an active role in promoting for a wide range of sports to further popularization promotion of sports, market of social development and improving the national physical fitness.In this paper, the study is elderly people of Harbin Based on the method of documentation, questionnaire survey, mathematical statistics and logical analysis. Investigated and analyzed the sports consumption status and impact of sports consumption of the elderly in Harbin factors. The results showed that,The first, 87.9 percent of elderly people in Harbin had the concept of sports consumption, they generally through the mass to obtain the relevant information, from the perspective of the economy and cost-effective choice of different sports consumer products.Secondly, sports consumption remains the main kind consumer, sports lotteries, table tennis, badminton, swimming and other consumer items are very popular in the region. Sports consumption remains the main consumer in kind. Sports lottery, table tennis, badminton, swimming and other consumer items are very popular in the region. Thirdly, the main content of sports consumption clothing, sports consumption level is usually 100-500 Yuan / year.Forthly, about different sexes, different ages and different occupations in Harbin older sports there are significant differences in consumption levels.Fifthly, Harbin City, the elderly physical training severe shortage of venues and facilities, sports venues are not satisfied with the current proportion of the share of higher shows that the Government did not provide a good sports facilities for the residents.Affected people with physical exercise and consumption of enthusiasm.Sixthly, the lack of sports shops for the elderly, can not meet the city's old sports consumers.