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The Research On Logistics Service Group Marketization Of Liaoning Vocational College

Posted on:2011-03-27Degree:MasterType:Thesis
Country:ChinaCandidate:G C PanFull Text:PDF
GTID:2167330332961188Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Into the 21st century, the world situation has shown some major changes. Economic globalization is causing great concern. Under the influence of economic globalization, education was affected. How to deal with the economic globalization trendy is a moment issues that education must focus on. Under the traditional system of colleges and universities, significant traces of the planned economy, logistical and economic view of the lack of staff, weak sense of service. Market economic system, Rear reform must have been to the point.Since the end of the last century, our university logistics system reform continued to deepen, in order to accelerate the Group's overall market Rear step, the paper Liaoning Vocational College (hereinafter referred to LNJ) logistics services group for the study, in-depth study of the Rear Services Group'Market Strategy problem.LNJ logistics services group developing well, will inspiring and leading province of logistic service group's overall development. LNJ logistics services group developing well, will make an important reference on other similar colleges and universities.In this paper, according to the basic situation of logistics services group and the developing status of LNJ logistics services group carried out the external environment analysis and prediction analysis of the LNJ logistics services group in the current environment of Strategic Choice and Implementation, pointed out that the market-oriented strategy is its the future development of the inevitable choice.The aims of this study are to accumulate experience, find the problems and differences in the innovation, propose a reasonable strategy for the innovation, provide theoretical and practical support for our work, and explore a new way for the realization of Rear Market innovation can be used as references for other universities.
Keywords/Search Tags:Rear Services Group, Market Strategy, The Application of Safeguards
PDF Full Text Request
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