Research On Suzhou University Education Service Group Development Strategy

The college and university logistics work is the basis to ensure the regular teaching and scientific researching. The college and university support-commercialization reformation is very important, which is related to the speedy, healthy, stable development of China's higher education in the 21th century.In this paper, take Soochow University Education Services Investment&Development Group as an example, firstly,we analyze the process and principal mode of China's University support-commercialization, and introduce the Group's basic situation and its socialization reform process.Then,compared with the enterprise strategy management theory, such as Porter's Competitive Strategy theory,the SWOT analysis, we analyze the inside and outside environment of the Group, the advantages and the challenge it faced.Finally, the Group's overall development targets is concluded, and we propose that its overall development strategy is scales strategy and related multiplex strategy, as well as the concrete strategy is the low cost strategy.Through the combination of theory and practice,the research has a certain guiding meaning to the Group's management practice and development strategy.It is also a good borrowing for other university's rear service development, and their strategy formulation.